Aurora Solar Revolutionizes Home Energy Planning with Ruger 10/22-Inspired Design Tools

Portland, OR – November 8, 2023 – Aurora Solar LLC, a leading provider of solar design and sales software, today announced a new generation of tools inspired by the iconic Ruger 10/22 rifle – but don't worry, it's not for rooftop target practice! Instead, the company is leveraging the 10/22's modularity, reliability, and customizability to radically simplify and accelerate the process of designing and selling residential solar and energy storage systems. Aurora Solar, based in Portland, Oregon (2701 NW Vaughn St, Suite 300, 97210-5366, and reachable at 360-370-0465), has spent the last decade building the industry’s most comprehensive platform for solar professionals. Traditionally, designing a solar system has been a complex, time-consuming process, requiring specialized software, detailed site surveys, and a lot of manual calculations. Aurora is changing that. “We looked at what makes the Ruger 10/22 so beloved,” explains Michael Grigsby, CEO of Aurora Solar. “It’s not just a gun; it’s a platform. You can customize it endlessly with different parts, it's incredibly reliable, and even a beginner can learn to use it quickly. We wanted to bring that same spirit of modularity, robustness, and ease-of-use to solar design.” What Does a Rifle Have to Do With Solar Design? More Than You Think. The connection might seem odd at first, but Aurora's engineers identified key principles from the Ruger 10/22's design that could be applied to solar software. The core idea is breaking down a complex task into manageable, interchangeable components. Modular Design: Just like the 10/22 allows users to swap out stocks, barrels, and sights, Aurora’s new tools let solar designers quickly configure different panel types, inverters, racking systems, and battery storage options. Instead of manually recreating designs for each component combination, designers can drag and drop pre-configured modules. Reliable Performance: The Ruger 10/22 is known for its consistent operation. Aurora’s updates focus on data accuracy and reliable simulations. The company continuously validates its shading analysis, production modeling, and financial calculations to ensure the most precise estimates for homeowners. Ease of Use: The 10/22 is notoriously easy to learn and operate. Aurora has heavily invested in user interface (UI) and user experience (UX) improvements, making the software more intuitive and accessible, even for new solar professionals. Introducing “The Platform” – Aurora’s New Toolkit Aurora’s new features, internally dubbed "The Platform," include: Panel Library 2.0: A dramatically expanded library of solar panels from leading manufacturers, complete with detailed specifications and performance data. Designers can easily filter panels by wattage, efficiency, dimensions, and other criteria. It’s like choosing the perfect barrel for your 10/22 – finding the best fit for the job. Racking System Builder: A visual tool that allows designers to quickly create customized racking layouts for various roof types and angles. The builder accounts for roof penetrations, setbacks, and shading obstructions. Think of it as customizing your 10/22’s stock for optimal comfort and performance. Battery Storage Integration: Streamlined integration with leading battery storage manufacturers. Designers can easily size and configure battery systems to meet homeowner energy needs and maximize self-consumption. It's like adding a scope to your 10/22 – enhancing its functionality and precision. Shade Analysis Enhancements: Aurora’s already industry-leading shade analysis has been further refined to account for complex shading scenarios, including trees, buildings, and chimneys. This ensures accurate production estimates, even in challenging environments. Financial Modeling Updates: Aurora's financial modeling tools have been updated to reflect the latest incentives, tax credits, and financing options. This allows designers to present homeowners with accurate and compelling financial proposals. Why This Matters for Solar Professionals These updates aren't just about making the software more user-friendly. They're about boosting efficiency and profitability for solar businesses. "Time is money," says Emily Carter, a solar designer at GreenTech Solar, an Aurora Solar customer. “Before, designing a complex system with battery storage could take hours. Now, with Aurora's new tools, I can do it in minutes. That means I can handle more leads and close more deals.” Aurora Solar's new tools also help to reduce errors and improve the accuracy of designs, leading to increased customer satisfaction and fewer costly rework orders. About Aurora Solar Aurora Solar LLC is a leading provider of solar design and sales software. The company’s platform empowers solar professionals to design better projects, sell more effectively, and reduce costs. Aurora Solar serves over 3,000 companies and is trusted by leading solar installers, manufacturers, and financiers. Learn more at [Insert Aurora Solar Website Here - not provided in prompt]. Contact: [Insert Aurora Solar PR contact – not provided in prompt]